Canopy Growth announced yesterday that they were looking for a new CEO to replace Bruce Linton by the end of the calendar year.
It wasn’t that long ago that Linton was the poster boy for Canopy that lead to a crazy run on pot stocks and basically the spokesperson for the entire cannabis industry.
On the first day of legal cannabis in Canada, it was Linton pictured at the cash desk accepting payment as history was made and made legal pot a reality.
Things were good for Linton until Constellation Brands (Corona Beer) invested $5 billion in Canopy Growth and now with seats on the board, had a big voice in how the company was going to be managed moving forward.
Just like Jerry Maguire, Linton continued to manage the direction of the company and was now facing the classic question from investors… Where’s the money?
Was it a classic case of smoke and mirrors or just bad business that caught up with Linton and eventually lead to him getting fired?
Bruce Linton out as co-CEO of Canopy Growth cannabis company
Dead or alive, Bruce Linton was everywhere. He was the face behind the brand and for legal cannabis in general before and after it went legit last October.
It’s for these reasons that Linton was great for Canopy and their SEO because he made daily appearances across both Canadian and US major media outlets that all linked back to the company. Let’s take a dive..
SEO audit for Canopy Growth (canopygrowth.com)
DR Rank – 68
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.
Referring Domains – 2,672
This is the total number of domains or websites that link back to canopygrowth.com
Referring Pages – 24,919
This is the total number of pages that link back to canopygrowth.com
Backlinks – 36,549
This is the number of actual links back to canopygrowth.com
Dofollow Backlinks – 22,048
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website
Nofollow Backlinks – 14,398
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to
Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to Canopy Growth. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.
Not very interesting, top positions are basically all brand related.
|canopy growth corp careers||1||40||https://www.canopygrowth.com/careers/|
|canopy growth corporation||1||15,000||https://www.canopygrowth.com/products/|
|canopy growth investor relations||1||150||https://www.canopygrowth.com/investors/financials/|
|dr danial schecter||1||100||https://www.canopygrowth.com/investors/news-releases/canopy-growth-appoints-dr-danial-schecter-as-director-global-medical-services/|
|canopy growth financials||1||150||https://www.canopygrowth.com/investors/financials/|
|canopy growth smith falls||1||150||https://www.canopygrowth.com/about/tweed-visitor-centre/|
|canopy growth corporation subsidiaries||1||700||https://www.canopygrowth.com/brands/|
|tweed niagara on the lake||1||100||https://www.canopygrowth.com/international-footprint/tweed-farms/|
|vert cannabis inc.||1||150||https://www.canopygrowth.com/international-footprint/vert-cannabis/|
|canopy growth corp quarterly report||1||10||https://www.canopygrowth.com/investors/|
|canopy growth investor relations||1||150||https://www.canopygrowth.com/investors/|
|canopy growth annual report||1||40||https://www.canopygrowth.com/investors/financials/|
Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.
|canopy growth stock||118,000||11||https://www.canopygrowth.com/investors/|
|canopy growth corp stock||18,000||9||https://www.canopygrowth.com/investors/investor-faqs/|
|canopy growth corporation||15,000||1||https://www.canopygrowth.com/|
|canopy growth corp||11,000||1||https://www.canopygrowth.com/|
|canopy growth germany||350||6||https://www.canopygrowth.com/international-footprint/|
|cannabis jobs calgary||300||19||https://www.canopygrowth.com/careers/|
|cannabis jobs toronto||300||19||https://www.canopygrowth.com/careers/|
|high society canada||300||8||https://www.canopygrowth.com/investors/news-releases/introducing-hi-society-world-class-education-and-training-for-budtenders-across-canada/|
|marijuana companies canada||300||14||https://www.canopygrowth.com/|
|bruce linton businessperson||300||8||https://www.canopygrowth.com/about/leadership-team/|
All pretty boring stuff so far, let’s see how good of a job Bruce Linton did to promote Canopy and where they got their backlinks..