Let’s be honest. Never in my life would I have predicted Canada Post knocking on my door to deliver legal marijuana. The reality of Canada legalizing cannabis is still pretty radical, a social experiment equivalent to opening Pandora’s Box and watching what happens next for an entire country. This is a once in a lifetime sort of experience….
Just yesterday, I saw that the Torstar Corp announced a $17.4-million Q2 loss and 11% revenue drop. Newspapers and their digital divisions continue to struggle..
I’m still amazed that more media companies haven’t jumped on the cannabis bandwagon since legalization roughly 10 months ago..
The pot industry is absolutely flush with cash. Cannabis companies are going public with wild valuations, desperate to build their brands and promote themselves in restrictive environments that doesn’t make it so easy to distinguish their products and services. These are companies with deep pockets and willing to spend money to get there..
PostMedia is one of those few media companies that saw the opportunity and seized it with the launch of the The GrowthOp.
Now I don’t know if they are profitable with The GrowthOp or not, but PostMedia should get full kudos for taking advantage of this competitive landscape.
The Postmedia network has teeth in terms of reaching 18.5 million readers per month from the National Post and Financial Post, Sun chain and major daily newspapers across Canada. The GrowthOp makes perfect sense..
Some numbers of interest from their media kit about their reach and audience..
- 2.9 million cannabis consumers engage on the Postmedia Network every week. That’s 36% of all cannabis users
*Source: Vividata Cannabis Study/ Spring, 2018 Base: Canadian Adults 18+; *Average Weekly print/digital audience ** MOPEs = Manager/Owners/Professionals/Executives
- Our audience is 17% more likely to use cannabis compared to the general population
- 1.38 million people on the Postmedia Network have used cannabis for medical purposes. Our audience is 32% more likely to use medicinal cannabis than the general population
- The Postmedia Network audience is 50% more likely to spend $150 or more per month on cannabis products
TheGrowthOp SEO Audit (thegrowthop.com)
DR Rank – 59
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.
Referring Domains – 2,182
This is the total number of domains or websites that link back to thegrowthop.com
Referring Pages – 28,801
This is the total number of pages that link back to thegrowthop.com
Backlinks – 50,160
This is the number of actual links back to thegrowthop.com
Dofollow Backlinks – 43,130
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website
Nofollow Backlinks – 5,999
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to
Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to The GrowthOp. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.
|rosin thc content||1||50||https://www.thegrowthop.com/cannabis-culture/what-is-rosin-exploring-the-purest-cannabis-concentrate|
|how to not cough when you smoke weed||1||30||https://www.thegrowthop.com/cannabis-health/cannabis-medical/why-does-marijuana-make-me-cough-and-how-do-i-stop-it|
|where does wild cannabis grow||1||30||https://www.thegrowthop.com/cannabis-culture/where-does-cannabis-grow-wild|
|marijuana and aging||1||40||https://www.thegrowthop.com/cannabis-health/could-cannabis-can-reverse-the-aging-process-in-humans|
|leonardo dicaprio weed||1||30||https://www.thegrowthop.com/cannabis-news/oscar-fever-award-winning-actors-who-also-smoke-pot|
|cbd for hemorrhoids||1||60||https://www.thegrowthop.com/cannabis-health/the-positive-impact-cbd-has-on-hemorrhoids|
|cannabis for horses||1||20||https://www.thegrowthop.com/cannabis-health/toronto-company-looks-to-make-cannabis-the-next-big-thing-for-horses|
|hippie smoking weed||1||150||https://www.thegrowthop.com/cannabis-culture/cannabis-culture-evolution-in-the-60s-and-70s|
|mango and marijuana||1||200||https://www.thegrowthop.com/cannabis-culture/why-mangoes-and-marijuana-are-a-match-made-in-heaven|
|cbd oil and allergies||1||150||https://www.thegrowthop.com/cannabis-culture/heres-what-cbd-can-and-cant-do-for-your-spring-allergies|
|how to prevent red eyes after smoking weed||1||20||https://www.thegrowthop.com/cannabis-health/why-cannabis-makes-our-eyes-red-and-how-to-get-rid-of-it|
Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.
|how many grams in an ounce||211,000||79||https://www.thegrowthop.com/cannabis-health/cannabis-measurements-explained-juggling-grams-ounces-and-pounds|
|indica vs sativa||76,000||32||https://www.thegrowthop.com/cannabis-culture/watch-indica-vs-sativa-understanding-the-differences-learn|
|south park episodes||56,000||98||https://www.thegrowthop.com/cannabis-news/south-park-mocks-cannabis-company-medmen-with-satirical-response-to-spike-jonze-video|
|charlotte's web cbd||51,000||71||https://www.thegrowthop.com/cannabis-business/grocery-giant-kroger-to-sell-charlottes-web-hemp-based-cbd-products|
|cbd oil for dogs||48,000||79||https://www.thegrowthop.com/cannabis-health/top-things-you-need-to-know-about-cbd-oil-for-cats-and-dogs|
|what is cbd oil||48,000||43||https://www.thegrowthop.com/cannabis-health/why-that-cbd-oil-you-just-bought-might-be-fake|
So where does The GrowthOp get some their backlinks? Let’s dig a little deeper and find out