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Ontario Cannabis Store SEO Audit (OCS) | Cannabis Backlinks

To understand why I started CannabisBacklinks.ca, it all began when I launched WeedLoving.ca (which I sold in June) and built the site to capture the journey of legal cannabis across Canada.

When the Ontario Cannabis Store went live on October 17th, I kept refreshing my browser until OCS.ca was available to the public. I was amazed and overwhelmed at the number of cannabis products available to the public. I wanted to post about all about it because this whole legal marijuana thing was a pretty big deal to everyone.

Ontario Cannabis Store SEO Audit (OCS)

I placed my order at 12:20 am, and to my surprise my order number was #7078. OCS said it would take a few business days to deliver my order and that was the start of a brutal series of events for the Ontario Cannabis Store. You can read through my posts below about the entire experience, needless to say it was a disaster as I got my order 3 weeks later.

Here is my personal history with the OCS

Ordered 12:20am October 17th. Three Weeks Later. My OCS order (#7078) arrived today!

Ontario Cannabis Store SEO Audit (OCS)

How a company like the OCS with 109 employees (according to Linkedin), completely screwed this up is totally amazing. How they weren’t ready to meet the anticipated demand as the only source of legal cannabis for all of Ontario is still a mystery. It was reported that the OCS got 150,000 orders in the first 24 hours and they weren’t ready for it despite having months to prepare.

What I found out over the time I managed WeedLoving was that there were hundreds of entrepreneurs launching their own cannabis businesses and they all needed traffic to their websites.

The problem with running a cannabis website is that you simply can’t spend money on Google or Facebook ads to scale your audience, it’s not allowed. I talked to so many passionate people that were starting their own businesses and couldn’t find way to promote themselves. That’s the reason why I started CannabisBacklinks.ca

Our team is dedicated to teaching people how to improve their SEO, how it all works without all the tech talk and how to generate traffic without depending on paid advertising. For our first blog post, we’re doing a quick profile and SEO study on the mighty Ontario Cannabis Store (OCS.ca)

Ontario Cannabis Store SEO Audit (OCS)

DR Rank – 60
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 1,212
This is the total number of domains or websites that link back to OCS.ca

Referring Pages – 80,356
This is the total number of pages that link back to OCS.ca

Backlinks – 85,407
This is the number of actual links back to OCS.ca

Dofollow Backlinks – 84,389
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks –  933
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to the OCS. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

online weed store ontario160https://ocs.ca/collections/all-cannabis-products
online marijuana1300https://ocs.ca/collections/capsules
cbd shark shock1300https://ocs.ca/products/cbd-shark-shock-redecan
cannibis online1150https://ocs.ca/blogs/shopping-at-ocs/about-buying-cannabis
pink kush thc150https://ocs.ca/products/pink-kush-san-rafael-71
online weed ontario1250https://ocs.ca/
ontario cannibis store.ca1350https://ocs.ca/collections/capsules
pre rolled joints1300https://ocs.ca/collections/hybrid-pre-rolled
where to buy weed canada150https://ocs.ca/collections/dried-flower-cannabis
cbd oil for pain for sale1150https://ocs.ca/products/cbd-oil
dna genetics lemon skunk1100https://ocs.ca/products/lemon-skunk
ontario cannabis store prices1300https://ocs.ca/collections/new
ocs website1250https://ocs.ca/collections/dried-flower-cannabis
broken coast quadra1200https://ocs.ca/products/quadra
cbd cream canada1600https://ocs.ca/blogs/cannabis-anatomy/cbd
where can i buy weed190https://ocs.ca/
order weed toronto150https://ocs.ca/collections/bottled-oils
weed store canada180https://ocs.ca/
canabis canada.ca store1150https://ocs.ca/collections/oils

Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

government of canada7476,000https://ocs.ca/
lcbo hours9463,000https://ocs.ca/
cbd oil339,000https://ocs.ca/products/cbd-oil
lcbo product search4632,000https://ocs.ca/
northern lights8327,000https://ocs.ca/products/northern-lights-moc

So where does the Ontario Cannabis Store get some their best backlinks based on domain rank? There’s a hidden gem if you look deep enough that even surprised me…

Referring page - Backlinks Domain Rank Referring DomainsLinked Domains 
VIVO Cannabis – Wikipedia96722
Buying Legal Pot in Canada May Be a Bummer for Smokers Day 1 - Bloomberg924717
Radicle Medical Marijuana Inc. acquires sales licence for dried cannabis | Markets Insider92011
WeedWeek, 3/17/18: California Weighs Lower Pot Taxes92179
WeedWeek Canada, 3/17/18: Everyone Hates the Ontario Cannabis Store–Especially Doug Ford92061
A First Timer’s Guide to Legal Weed in Canada – VICE91516
Critics say sticker shock at cannabis prices will push customers back to the black market | CBC News9112010
Hamilton says province should keep pot shops away from schools, pedestrians and LRT | CBC News9119
Hamilton is getting one of the first legal cannabis stores | CBC News9129
Canada becomes the second country in the world to legalize cannabis - Yahoo News911315
Cannabis may be legal in Canada – but this is why it’s still not safe to buy it online | The Independent911114
How will Canadians buy pot? It depends where they live | CBC News918325
What you need to know about buying marijuana online in Ontario as soon as it’s legal | CBC News912511
Ontario’s online weed store will ship with Canada Post with a $5 delivery fee | CBC News915410
Ottawa, Kingston among 14 cities getting pot shops | CBC News91010
Sudbury preparing for legal marijuana, retail store | CBC News91010
Ontario’s online pot store still under wraps days before legalization | CBC News91710
Windsor city council to begin considering legal cannabis store location | CBC News91010
15 more municipalities selected for LCBO-run cannabis stores | CBC News91310
Here’s Where Ontario’s First Legal Weed Stores Are Going – VICE91012
Ontarians Could Be Waiting Weeks For Legal Weed – VICE911414
Cannabis CEO pleads for Ottawa to shut down booming black market - Yahoo Finance911411
How legal marijuana will work across Canada - Yahoo Finance911123
‘It’s a dream job’: Meet the man who makes $50 an hour to smoke pot - Yahoo Finance91013
Cannabis legalization: Here’s what the rules are in every province in Canada - Yahoo News91429
Your questions about legal cannabis in Toronto, answered | The Star90315
Toronto police: marijuana is now legal in Canada, so stop calling 911 about it – Vox905116
How to buy and smoke weed in Canada — Quartz901629
Where is marijuana legal around the world? — Quartz903825
Buying pot in Ontario in 2018 will be like buying booze in 1928 - The Conversation902321
Cannabis with your coffee? Ontario could have thousands of pot retailers - The Conversation902824
Mississauga council says no to cannabis shops | The Star902414
Ontario Cannabis Store customers warned of delivery data breach | CTV News881015
Ontario Cannabis Store mislabels genital spray as oral product | CTV News882014
Here’s How Americans Can Get Their Hands On Legal Canadian Weed - BuzzFeed88127