I had to look, but I've been doing digital marketing since 1997 for both big companies and start-ups alike. I can remember using Netscape, really slow modems and even surviving the .com crash.
One thing that hasn't changed over the years is that Google still prioritizes backlinks for SEO success.
Linking is still the most important factor when it comes to measuring where you stand in the search engines. Some will argue that it's not as important, marketing has certainly evolved with things like search intent and a bunch of other ranking signals.. but backlinks are key to generating traffic to your website.
Cannabis SEO and the important of backlinks
As the former owner of WeedLoving.ca (I sold it to start Cannabis Backlinks), I talked to hundreds of people starting their own cannabis companies and they all told me the same thing.
How do I get more traffic to my website?
If you run a cannabis website or business, you already know that you can't do paid Facebook or Google ads. You need to fight and compete for every visitor coming to your site.
Social media has been banning cannabis pages all over the place and restricted users to the point where you won't get any traffic from it. I've watched people waste hours of their time liking and sharing dozens of posts on Facebook and Twitter every single day -- and get zero traffic from it
It's for these reasons that I started Cannabis Backlinks, helping people learn about basic SEO principles and build more traffic to their websites. There are so many talented entrepreneurs working really hard to make a name in the industry, but left without a reliable blueprint to bring them success.
I've hired the best technical SEO team as equal business partners that dig deep in client metrics and make sense of everything, while leaning equally on a great content team of professional writers that exceed customer expectations every time. Little things count...
We do this good, we do this right..
More to come, always feel free to reach out and talk to us!