President Trump talked about banning flavoured e-cigarettes earlier this week after some 450 possible cases of lung illness associated with vaping were reported by the CDC. Today we look at PAX by the numbers when it comes to their digital marketing and SEO efforts.
According to Linkedin, PAX Labs is an award-winning, consumer technology brand that supports responsible, adult cannabis use. Our products represent the gold standard in product quality and we aim to move the space beyond outdated stereotypes. Most of all, we want to be good stewards for a product and movement that enhances many people’s lives.
Although it’s not 100% clear if the target is banning non-tobacco products exclusively or exactly what’s coming down the pipe, but Trump indicated further announcements would be made in the next couple of weeks.
President Trump to ban vaping?
PAX made the following statement on Wednesday.
PAX is big business. We compared revenues from Leafly and PAX in our last post and their $113 million in projected revenue for 2019, but this latest attack on the vaping industry could significantly impact PAX moving forward.
Retailing somewhere in the range of $200-$250, PAX is considered the iPhone of the vaporizer market. Their products are sleek and sexy, wildly popular and successful…
You know we do SEO, so let’s take a deeper look at how PAX dominates in their digital marketing efforts.
SEO audit for PAX (pax.com)
DR Rank – 74
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.
Referring Domains – 36,656
This is the total number of domains or websites that link back to pax.com
Referring Pages – 4,810,231
This is the total number of pages that link back to pax.com
Backlinks – 9,637,553
This is the number of actual links back to pax.com
Dofollow Backlinks – 9,629,708
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website
Nofollow Backlinks – 4,643
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to
Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to Pax. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.
For Pax, you see that brand searches predictably dominate their top ranking keywords…
| Keyword | Position | Volume | URL |
|---|---|---|---|
| pax pen vape | 1 | 20 | https://www.pax.com/ |
| pax herbal vaporizer | 1 | 200 | https://eu.pax.com/ |
| pax portable vaporizer | 1 | 100 | https://www.pax.com/products/pax-3 |
| portable vaporizer pax | 1 | 40 | https://www.pax.com/products/pax-era |
| pax smoking device | 1 | 30 | https://www.pax.com/products/pax-3 |
| pax vape pods | 1 | 60 | https://www.pax.com/products/pax-era |
| pax marijuana | 1 | 60 | https://www.pax.com/products/pax-2 |
| pax one | 1 | 100 | https://www.pax.com/products/pax-era |
| pax vape weed | 1 | 30 | https://www.pax.com/products/pax-era |
| pax cartridges | 1 | 600 | https://www.pax.com/products/pax-era |
| pax marijuana vaporizer | 1 | 40 | https://eu.pax.com/ |
| pax weed pen | 1 | 150 | https://eu.pax.com/ |
| vaporizer weed pax | 1 | 10 | https://www.pax.com/ |
| pax 3 charger | 1 | 900 | https://www.pax.com/collections/accessories/pax-3 |
| pax mod | 1 | 40 | https://www.pax.com/products/pax-3 |
| pax pens | 1 | 300 | https://www.pax.com/products/pax-era |
| pax vaporizer for weed | 1 | 50 | https://www.pax.com/collections/accessories |
| pax concentrate insert | 1 | 400 | https://www.pax.com/collections/accessories/pax-3 |
| weed vaporizer pax | 1 | 30 | https://eu.pax.com/ |
| pax vapor | 1 | 1,100 | https://www.pax.com/products/pax-3 |
| pax dry herb vaporizer | 1 | 400 | https://www.pax.com/products/pax-2 |
| pax vape pens | 1 | 250 | https://www.pax.com/products/pax-3 |
| pax oil pods | 1 | 40 | https://www.pax.com/products/pax-era |
| pax weed | 1 | 400 | https://www.pax.com/products/pax-3 |
| pax pen | 1 | 2,900 | https://www.pax.com/products/pax-2 |
| weed pax | 1 | 70 | learn.pax.com/ |
| pax vapes | 1 | 300 | https://www.pax.com/products/pax-2 |
| pax weed | 1 | 400 | https://www.pax.com/ |
| pax cigarette | 1 | 20 | https://www.pax.com/products/pax-2 |
| pax marijuana | 1 | 60 | https://www.pax.com/products/pax-era |
| vaporizers pax | 1 | 350 | https://eu.pax.com/ |
| pax vape for weed | 1 | 20 | https://www.pax.com/products/pax-era |
| pax 2 | 1 | 25,000 | https://www.pax.com/products/pax-2 |
| pax | 1 | 139,000 | https://www.pax.com/products/pax-2 |
Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.
| Keyword | Volume | Position | URL |
|---|---|---|---|
| pax | 139,000 | 1 | https://www.pax.com/ |
| pax era | 28,000 | 1 | https://www.pax.com/products/pax-era |
| pax 2 | 25,000 | 1 | https://www.pax.com/products/pax-2 |
| pax vaporizer | 20,000 | 3 | https://www.pax.com/pages/store-locator |
| pax era pods | 11,000 | 8 | https://pods.pax.com/ |
| juul warranty | 10,000 | 17 | https://www.pax.com/pages/registration |
| pax labs | 8,700 | 1 | https://www.pax.com/pages/about |
| pax 2 vaporizer | 4,600 | 3 | https://www.pax.com/products/pax-2 |
| pax pods | 4,100 | 4 | https://pods.pax.com/ |
| pax 2 vs pax 3 | 3,300 | 7 | https://www.pax.com/pages/compare-devices |
| pax pen | 2,900 | 1 | https://www.pax.com/products/pax-2 |
| pax juul | 2,300 | 20 | https://www.pax.com/ |
| pax 4 | 2,100 | 19 | https://www.pax.com/blogs/news |
| pax 3 accessories | 2,000 | 1 | https://www.pax.com/collections/accessories/pax-3 |
| pax 1 | 1,800 | 3 | https://www.pax.com/pages/pax-vapor-tips-and-getting-started |
| pax ploom | 1,600 | 1 | https://www.pax.com/products/pax-era |
| pax locations | 1,400 | 6 | https://www.pax.com/pages/store-locator |
| register juul | 1,300 | 102 | https://www.pax.com/pages/registration |
| flower vaporizer | 1,300 | 132 | https://www.pax.com/ |
| pax pod | 1,200 | 51 | https://pods.pax.com/ |
| pax 3 vs pax 2 | 1,100 | 9 | https://www.pax.com/pages/compare-devices |
| pot vaporizer | 1,100 | 192 | https://www.pax.com/ |
| pax 2 charger | 1,000 | 12 | https://www.pax.com/collections/accessories/pax-3 |
| juul register | 1,000 | 91 | https://www.pax.com/pages/registration |
| pax 3 concentrate insert | 900 | 52 | https://www.pax.com/collections/accessories/pax-3 |
| loose leaf vaporizer | 900 | 7 | https://www.pax.com/ |
| pax 3 charger | 900 | 1 | https://www.pax.com/collections/accessories/pax-3 |
| how to use a vape pen for the first time | 900 | 15 | https://learn.pax.com/vaporizers-vaping/how-to-use-a-vape-pen-steps/ |
| pax vape pen | 800 | 2 | https://www.pax.com/ |
| pax vaporizer amazon | 800 | 94 | https://www.pax.com/products/pax-2 |
| firefly 2 vs pax 3 | 800 | 92 | https://learn.pax.com/pax-products/comparing-pax-3-vs-firefly-2-vaporizers/ |
| juul warranty claim | 800 | 172 | https://www.pax.com/pages/registration |
| pax 3 concentrate | 800 | 5 | https://www.pax.com/collections/accessories/pax-3 |
| pax accessories | 800 | 3 | https://www.pax.com/collections/accessories/pax-3 |
| juul labs customer care | 700 | 122 | https://www.pax.com/pages/registration |
| pax 3 vs firefly 2 | 700 | 13 | https://learn.pax.com/pax-products/comparing-pax-3-vs-firefly-2-vaporizers/ |
| pax 2 vaporizer for sale | 700 | 31 | https://www.pax.com/products/pax-2 |
| pax 3 amazon | 700 | 8 | https://www.pax.com/products/pax-3 |
| pax 2 amazon | 600 | 6 | https://www.pax.com/products/pax-2 |
| pax era pods price | 600 | 7 | https://www.pax.com/products/pax-era |
Where does PAX get their backlinks? Let’s take a quick look..
