If you’ve ever wondered what the biggest cannabis website in the world might be, Leafly has raised their hand and indicated they are #1 with over 15 million monthly visitors and 40 million page views across across their websites and mobile apps.
Leafly is largely a content-based destination, along with a dispensary business directory that to some degree threatens their ability to maintain their leadership position unless they broaden their overall revenue strategy.
How much money does Leafly make?
According to inc.com, 2015 annual revenue was $ 8.5 million, while Owler estimates Leafly annual revenue at $5.5 million..
With 310 employees currently listed on the Leafly Linkedin page, relying on display advertising and premium directory placements doesn’t exactly pay the bills for a company that wants to keep growing, much like the long-term viability of sites like Weedmaps of which we’ve posted about previously..
Don’t get me wrong.. I really enjoy Leafly content and hit them up on a regular basis, especially their videos that often get over a million views each. Take a look at PAX, which is projecting $113 million in revenue for 2019 and potentially hitting $1.2 billion by 2023 to better understand why being a content producer isn’t going to scale over time as a business.
But we’re in this for the SEO…
One interesting aspect about Leafly is that they have both a .ca and .com version of their site. I’m not really sure how they deal with things like duplicate content which can be a SEO issue, but each have very different SEO profiles.
SEO Profile for Leafly.ca
SEO Profile for Leafly.com
For today, we’ll concentrate on the bigger of the two. Leafly.com
SEO audit for Leafly (leafly.com)
DR Rank – 84
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.
Referring Domains – 18,400
This is the total number of domains or websites that link back to leafly.com
Referring Pages – 839,836
This is the total number of pages that link back to leafly.com
Backlinks – 5,572,570
This is the number of actual links back to leafly.com
Dofollow Backlinks – 4,701,392
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website
Nofollow Backlinks – 174,832
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to
Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to Leafly. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.
| Keyword | Position | Volume | URL |
|---|---|---|---|
| northern lights mmj | 1 | 20 | https://www.leafly.com/indica/northern-lights/reviews |
| blunt rolled | 1 | 70 | https://www.leafly.com/news/cannabis-101/how-to-roll-blunt-step-by-step-guide |
| trichome weed | 1 | 150 | https://www.leafly.com/news/cannabis-101/what-are-trichomes-on-cannabis |
| what is marijuana tincture | 1 | 80 | https://www.leafly.com/news/lifestyle/3-reasons-why-your-next-edibles-should-be-cooked-sous-vide |
| marijuana review | 1 | 100 | https://www.leafly.com/ |
| marijuana dispensary products | 1 | 80 | https://www.leafly.com/products/smoking |
| rosin with kief | 1 | 20 | https://www.leafly.com/news/industry/from-dry-sift-to-pure-rosin-in-one-squash |
| sugar punch grow | 1 | 20 | https://www.leafly.com/hybrid/sugar-punch |
| altitude dispensary east | 1 | 50 | https://www.leafly.com/dispensary-info/altitude-east |
| durban poison thc | 1 | 80 | https://www.leafly.com/sativa/durban-poison |
| weed strains reviews | 1 | 40 | https://www.leafly.com/explore |
| is it illegal to buy cannabis seeds | 1 | 80 | https://www.leafly.com/news/growing/how-to-buy-cannabis-seeds-legally |
| highest amount of thc in weed | 1 | 20 | https://www.leafly.com/hybrid/kimbo-kush |
| skatalite strain | 1 | 150 | https://www.leafly.com/products/details/fireline-cannabis-skatalite |
| higher ground eugene | 1 | 150 | https://www.leafly.com/dispensary-info/higher-ground-0532/info |
| sensible cannabis | 1 | 80 | https://www.leafly.com/dispensary-info/sensible-cannabis-company |
| the pink strain | 1 | 50 | https://www.leafly.com/hybrid/pink-kush/reviews |
| how to grow organic weed | 1 | 60 | https://www.leafly.com/news/growing/growing-organic-cannabis |
| crack kush | 1 | 30 | https://www.leafly.com/sativa/green-crack/photos |
| jillybean leafly | 1 | 100 | https://www.leafly.com/hybrid/jillybean |
| texas cannabis news | 1 | 200 | https://www.leafly.com/news/politics/medical-marijuana-us-report-card-2019 |
| ethiopian flag lion of judah | 1 | 80 | https://www.leafly.com/news/lifestyle/rasta-lion-cannabis-culture |
| cannabis seedling growth | 1 | 70 | https://www.leafly.com/news/growing/how-to-germinate-cannabis-seeds |
| m39 weed | 1 | 50 | https://www.leafly.com/indica/m-39 |
| what do cannabis plants look like | 1 | 30 | https://www.leafly.com/news/growing/4-ways-to-make-use-of-male-cannabis-plants |
| chem dawg kush | 1 | 50 | https://www.leafly.com/hybrid/chemdawg/availability/denver-co |
| new marijuana products | 1 | 50 | https://www.leafly.com/products |
| super silver strain | 1 | 100 | https://www.leafly.com/sativa/super-silver-haze/reviews |
| top shelf wellness | 1 | 250 | https://www.leafly.com/dispensary-info/top-shelf-wellness-center/info |
| cannatonic leafly | 1 | 150 | https://www.leafly.com/hybrid/cannatonic |
| goo berry strain | 1 | 100 | https://www.leafly.com/indica/gooberry |
| dabbing setup | 1 | 20 | https://www.leafly.com/news/cannabis-101/how-to-make-marijuana-dabbing-station-at-home |
| og kush shatter | 1 | 90 | https://www.leafly.com/hybrid/og-kush/reviews |
| marijuana grow process | 1 | 90 | https://www.leafly.com/news/growing/how-to-top-cannabis-plants-for-better-yields |
| supersilver haze | 1 | 20 | https://www.leafly.com/sativa/super-silver-haze/availability/phoenix-az |
| marijuana oil cartridge | 1 | 100 | https://www.leafly.com/news/science-tech/what-are-cannabis-distillate-concentrates |
| buying weed seeds online | 1 | 100 | https://www.leafly.com/news/growing/what-are-feminized-cannabis-seeds |
| list of conditions for medical weed | 1 | 30 | https://www.leafly.com/news/health/qualifying-conditions-for-medical-marijuana-by-state |
| cheese strain weed | 1 | 90 | https://www.leafly.com/hybrid/cheese |
| 20 mg cbd | 1 | 100 | https://www.leafly.com/news/health/whats-the-right-dose-of-cbd |
| og glue strain | 1 | 10 | https://www.leafly.com/hybrid/og-glue-sniffer |
| weed seed germination process | 1 | 10 | https://www.leafly.com/news/growing/how-to-clone-cannabis-plants |
| different strains of marijuana and their effects | 1 | 20 | https://www.leafly.com/start-exploring |
| diablo og seeds | 1 | 30 | https://www.leafly.com/indica/diablo/availability/denver-co?page=1 |
| weed branch | 1 | 40 | https://www.leafly.com/news/growing/how-to-guide-for-pruning-marijuana-plants |
| northern lights cannabis strain | 1 | 40 | https://www.leafly.com/indica/northern-lights/reviews |
| shatter review | 1 | 20 | https://www.leafly.com/dispensary-info/shatter-1cd9/reviews |
| jilly bean leafly | 1 | 60 | https://www.leafly.com/hybrid/jillybean/reviews |
| how to make weed infused honey | 1 | 20 | https://www.leafly.com/news/canada/recipe-cannabis-infused-honey |
| green crack marijuana strain | 1 | 200 | https://www.leafly.com/sativa/green-crack/reviews |
| weed cherry | 1 | 20 | https://www.leafly.com/news/strains-products/best-tasting-cherry-weed-strains |
| og kush platinum | 1 | 20 | https://www.leafly.com/indica/platinum-og/availability/detroit-mi?page=1 |
| sedona dispensary | 1 | 100 | https://www.leafly.com/dispensary-info/zonacare |
| cotton candy kush leafly | 1 | 20 | https://www.leafly.com/hybrid/cotton-candy-kush/availability/seattle-wa?page=1 |
| growweed | 1 | 50 | https://www.leafly.com/news/growing/cannabis-growing-101-everything-you-need-to-get-started |
| pre 98 kush | 1 | 20 | https://www.leafly.com/indica/pre-98-bubba-kush/photos |
| @leafy | 1 | 20 | https://www.leafly.com/finder |
| how to identify male cannabis plants | 1 | 10 | https://www.leafly.com/news/growing/4-ways-to-make-use-of-male-cannabis-plants |
| how to increase bud size | 1 | 30 | https://www.leafly.com/news/growing/grow-bigger-cannabis-buds-indoors-and-outdoors |
| chem d | 1 | 150 | https://www.leafly.com/hybrid/chemdawg |
| kid and cookies | 1 | 50 | https://www.leafly.com/hybrid/kid-n-cookies |
| cookie dough weed | 1 | 200 | https://www.leafly.com/hybrid/cookie-dough |
| pre grinding weed | 1 | 100 | https://www.leafly.com/news/cannabis-101/why-dont-dispensaries-sell-pre-ground-cannabis |
| mountain berry strain | 1 | 70 | https://www.leafly.com/indica/rocky-mountain-blueberry |
| big cannabis plants | 1 | 30 | https://www.leafly.com/news/growing/show-us-your-biggest-cannabis-tree |
| marijuana seed information | 1 | 20 | https://www.leafly.com/news/growing/cannabis-seeds-101-all-you-need-to-know-and-more |
| tinctures marijuana | 1 | 10 | https://www.leafly.com/news/cannabis-101/what-is-decarboxylation |
| trimming cannabis plant | 1 | 20 | https://www.leafly.com/news/growing/how-to-top-cannabis-plants-for-better-yields |
| leafly god's gift | 1 | 150 | https://www.leafly.com/indica/gods-gift/reviews/1553672 |
| cannibus seeds for sale | 1 | 30 | https://www.leafly.com/news/growing/how-to-buy-cannabis-seeds-legally |
| weed butter crockpot | 1 | 200 | https://www.leafly.com/news/lifestyle/recipe-how-to-make-basic-cannabutter |
| goji og phenotypes | 1 | 30 | https://www.leafly.com/hybrid/goji-og |
| green crack price | 1 | 300 | https://www.leafly.com/sativa/green-crack/availability/denver-co?page=1 |
| where can i buy marijuana seeds online | 1 | 60 | https://www.leafly.com/news/growing/regional-guide-to-growing-cannabis-outdoors |
| cannabis skunk | 1 | 20 | https://www.leafly.com/news/cannabis-101/what-is-skunk-cannabis |
| shatter rigs | 1 | 40 | https://www.leafly.com/news/strains-products/choose-best-dab-rig-nail |
| weed high chart | 1 | 60 | https://www.leafly.com/news/strains-products/high-cbd-marijuana-strains-according-to-lab-data |
| strawberry cough thc levels | 1 | 70 | https://www.leafly.com/sativa/strawberry-cough/reviews |
| how to build a marijuana greenhouse | 1 | 30 | https://www.leafly.com/news/growing/how-to-build-cannabis-greenhouse-backyard |
| highest potency marijuana | 1 | 20 | https://www.leafly.com/hybrid/kimbo-kush |
| barry white weed strain | 1 | 70 | https://www.leafly.com/indica/berry-white/photos |
| guide to growing weed | 1 | 100 | https://www.leafly.com/news/growing/cannabis-growing-101-everything-you-need-to-get-started |
| chunky d | 1 | 50 | https://www.leafly.com/hybrid/chunky-diesel/photos |
| cannabis juice recipes | 1 | 70 | https://www.leafly.com/news/lifestyle/want-to-try-cannabis-juicing-check-out-these-recipes-and-guidelin |
| cannabis seeds california dispensary | 1 | 30 | https://www.leafly.com/dispensary-info/buds-and-roses-collective |
| future strain | 1 | 300 | https://www.leafly.com/hybrid/future/reviews |
| space queen strain review | 1 | 50 | https://www.leafly.com/hybrid/space-queen/availability/seattle-wa |
| durban poisen | 1 | 150 | https://www.leafly.com/sativa/durban-poison |
| chocolate thai stick | 1 | 150 | https://www.leafly.com/sativa/chocolate-thai/photos |
| how to sex a weed plant | 1 | 150 | https://www.leafly.com/news/growing/how-to-scrog-maximize-cannabis-yields |
| white bubba kush | 1 | 40 | https://www.leafly.com/indica/bubba-kush |
| marijuana sativa and indica | 1 | 60 | https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types |
| how to control munchies | 1 | 70 | https://www.leafly.com/news/cannabis-101/how-to-stop-munchies-when-high |
| coconut oil infused with thc | 1 | 20 | https://www.leafly.com/news/lifestyle/cannabis-and-coconut-oil-uses-benefits-and-a-recipe-to-make-your |
| how to qualify for medical weed | 1 | 90 | https://www.leafly.com/news/health/qualifying-conditions-for-medical-marijuana-by-state |
Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.
| Keyword | Volume | Position | URL |
|---|---|---|---|
| delivery near me | 764,000 | 192 | https://www.leafly.com/news/lifestyle/best-cali-marijuana-delivery-service-near-me |
| cbd | 485,000 | 82 | https://www.leafly.com/news/cannabis-101/whats-the-deal-with-these-high-cbd-strains |
| leafly | 383,000 | 1 | https://www.leafly.com/start-exploring |
| girl scout cookies | 236,000 | 121 | https://www.leafly.com/hybrid/gsc |
| cannabis | 184,000 | 83 | https://www.leafly.com/news/cannabis-101 |
| dab | 167,000 | 5 | https://www.leafly.com/news/cannabis-101/what-are-cannabis-dabs-and-benefits-of-dabbing-marijuana |
| gene simmons | 140,000 | 2 | https://www.leafly.com/news/industry/gene-simmons-invictus-md-departure |
| dispensary near me | 135,000 | 4 | https://www.leafly.com/finder/san-antonio-tx |
| vape pen | 133,000 | 194 | https://www.leafly.com/news/health/vape-pen-lung-disease-thc-oil-additive-investigation |
| tommy chong | 132,000 | 151 | https://www.leafly.com/news/lifestyle/tommy-chong-turns-80-looks-50-is-it-the-cannabis |
| hemp | 123,000 | 41 | https://www.leafly.com/news/cannabis-101/hemp-101-what-is-hemp-whats-it-used-for-and-why-is-it-illegal |
| thc | 119,000 | 16 | https://www.leafly.com/news/cannabis-101/whats-the-deal-with-these-high-cbd-strains |
| mk ultra | 114,000 | 208 | https://www.leafly.com/indica/mk-ultra |
| pineapple express | 112,000 | 7 | https://www.leafly.com/hybrid/pineapple-express/reviews |
| ace of spades | 111,000 | 1418 | https://www.leafly.com/indica/ace-of-spades |
| gelato | 106,000 | 13 | https://www.leafly.com/news/growing/how-to-buy-most-popular-marijuana-seeds-gelato |
| og | 104,000 | 113 | https://www.leafly.com/hybrid/og-kush |
| charlotte's web | 102,000 | 9 | https://www.leafly.com/sativa/charlottes-web |
| grinder | 101,000 | 42 | https://www.leafly.com/news/cannabis-101/what-is-grinder-how-to-use-for-cannabis |
| dispensary | 86,000 | 2 | https://www.leafly.com/finder |
| cbd gummies | 84,000 | 102 | https://www.leafly.com/news/strains-products/future-cbd-gummies |
| gorilla glue | 77,000 | 94 | https://www.leafly.com/hybrid/original-glue |
| indica vs sativa | 77,000 | 7 | https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types |
| blunt | 77,000 | 61 | https://www.leafly.com/news/cannabis-101/whats-the-difference-between-joints-blunts-and-spliffs |
| sativa | 75,000 | 3 | https://www.leafly.com/news/growing/differences-growing-sativa-indica-hybrid-strains |
| trainwreck | 72,000 | 71 | https://www.leafly.com/hybrid/trainwreck |
| trainwreck | 72,000 | 7 | https://www.leafly.com/hybrid/trainwreck/reviews |
| trainwreck | 72,000 | 7 | https://www.leafly.com/hybrid/trainwreck/availability/denver-co?page=1 |
| trainwreck | 72,000 | 7 | https://www.leafly.com/hybrid/trainwreck/photos |
| trainwreck | 72,000 | 7 | https://www.leafly.com/hybrid/trainwreck/availability/san-diego-ca?page=1 |
| dabbing | 70,000 | 31 | https://www.leafly.com/news/cannabis-101/beginners-guide-to-buying-dabs-and-cannabis-extracts |
| clementine | 70,000 | 19 | https://www.leafly.com/sativa/clementine |
| ponderosa | 67,000 | 198 | https://www.leafly.com/dispensary-info/ponderosa-releaf-glendale |
| killer queen | 66,000 | 161 | https://www.leafly.com/hybrid/killer-queen |
| sativa vs indica | 65,000 | 91 | https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types |
| cultivate | 62,000 | 14 | https://www.leafly.com/dispensary-info/cultivate-recreational |
| dispensaries near me | 62,000 | 1 | https://www.leafly.com/finder |
| marijuana news | 62,000 | 52 | https://www.leafly.com/news |
| what is cbd | 59,000 | 11 | https://www.leafly.com/news/cannabis-101/whats-the-deal-with-these-high-cbd-strains |
| tincture | 58,000 | 3 | https://www.leafly.com/news/cannabis-101/what-is-decarboxylation |
| indica | 58,000 | 3 | https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types |
| hash | 57,000 | 104 | https://www.leafly.com/news/cannabis-101/what-is-hashish |
| sour diesel | 55,000 | 1 | https://www.leafly.com/sativa/sour-diesel/reviews |
| terpenes | 55,000 | 3 | https://www.leafly.com/news/science-tech/cannabis-derived-terpene-isolation |
| trulieve | 55,000 | 8 | https://www.leafly.com/dispensary-info/trulieveorlando |
| grease monkey | 54,000 | 121 | https://www.leafly.com/hybrid/grease-monkey |
| blue dream | 53,000 | 1 | https://www.leafly.com/hybrid/blue-dream |
| vaporizer | 52,000 | 164 | https://www.leafly.com/products/vaping |
| charlotte's web cbd | 52,000 | 10 | https://www.leafly.com/sativa/charlottes-web |
With all of this content, where does Leafly get some of those 5.5 million backlinks? Here’s a quick list that makes them the biggest cannabis website in the world.
